Instead of competing directly against the multi-million dollar marketing budgets of Uber and Lyft and running similar branding spots across traditional media channels and social media platforms, we knew that Moovn could compete best by running strategic micro campaigns to maximize their conservative marketing budget.

We positioned Moovn to gain a strategic advantage over the national brands because we understood the local market better than the competition and we were aware of the most popular events that our target market of 21-45 year olds would be attending throughout the summer.

We selected a handful of summer events and reached out to them asking if we could co-sponsor the event by offering free rides to some of their attendees in exchange for free promotion. There was a ton of interest in this approach and we were able to get a lot of free publicity for a grand total of zero marketing dollars.

10 days prior to each event, we ran a social media ad targeting those most likely to attend the event with a funny viral video. Prospects responded well to the video and thousands of new customers downloaded the app. In order to keep app engagement high and shift consumer habits away from using Uber and Lyft, we also set up a series of follow up email, text, and push notification campaigns to keep Moovn top of mind after downloading the app.