Tillivery Meal Delivery
TILLIVERY MEAL DELIVERY
BIG IDEA
Launching A New Restaurant, Building A Marketing List
THE CHALLENGE
Tillivery was Altitude Hospitality Group’s latest innovation from their flagship restaurant, Till Kitchen, the largest restaurant in Colorado by square foot. It was a delivery service designed to deliver healthy, chef-prepared meals from the restaurant several times a week within an 8 mile radius of the restaurant in Colorado Springs. They partnered with our team to drive event attendance for their monthly tasting events where local residents got to taste the food, ask questions, and sign up to become a member.
THE CHALLENGE
Tillivery was Altitude Hospitality Group’s latest innovation from their flagship restaurant, Till Kitchen, the largest restaurant in Colorado by square foot. It was a delivery service designed to deliver healthy, chef-prepared meals from the restaurant several times a week within an 8 mile radius of the restaurant in Colorado Springs. They partnered with our team to drive event attendance for their monthly tasting events where local residents got to taste the food, ask questions, and sign up to become a member.
THE GOALS
- Generate $30k in recurring monthly meal delivery revenue.
- Average 100 attendees per tasting event
- Build marketing list subscribers
OUR STRATEGY
In order for our local audience to become aware of the meal delivery service, we started by scheduling a photoshoot to capture the restaurant’s most eye-catching, delicious meals that would appeal to most of our prospects. Once we had our creative assets on hand, we used them in our advertising strategy to target family households on Facebook and Instagram who met specific interests and demographics. In our ads, we promoted the tasting event and encouraged those interested in coming to RSVP for a limited number of seats by providing their email and phone number.
We also built a landing page where prospects would visit after clicking our ads that was designed to collect RSVPs for the event by capturing contact information including emails and phone numbers. Using this information, we enrolled our prospects into an automated text and email messaging sequence to build the value of the delivery service and generate excitement & exclusivity about the event. Our goal was to keep the tasting event top of mind in the days leading up to the event and avoid interested prospects from forgetting about their RSVP. It also helped our clients predict how many people were planning on showing up to the event so that enough food would be prepared in advance.
The first tasting event we threw was so successful that it was “standing room only.” After running 4 tasting events in the span of 2 months, we doubled our goals and the delivery service was off to a great start.
FROM THE CLIENT
“The team at Keychain is a highly talented group that is a valuable asset to our marketing department. They were able to come in, understand our brand and customer demographics, and exceeded our goals for the launch of our delivery service. I would highly recommend them to anyone.”
– Mitch Yellen, CEO of Altitude Hospitality Group
THE RESULTS
+ $60k in recurring meal delivery subscription revenue
<$5 advertising cost to generate an RSVP (CPA) for the event
Interested in how we can help you? Schedule a complimentary 30 minute strategy session.
SPRIG GRAND OPENING
BIG IDEA
Launching A New Restaurant, Building A Marketing List
THE CHALLENGE
Sprig is Altitude Hospitality Group’s newest fast-casual restaurant concept in Colorado Springs. It’s centered around a plant-powered menu featuring freshly made salads, smoothies, and breakfast bowls. They partnered with our team to launch a 4 week campaign designed to build their marketing list and generate buzz and excitement for the grand opening of the restaurant.
THE CHALLENGE
Sprig is Altitude Hospitality Group’s newest fast-casual restaurant concept in Colorado Springs. It’s centered around a plant-powered menu featuring freshly made salads, smoothies, and breakfast bowls. They partnered with our team to launch a 4 week campaign designed to build their marketing list and generate buzz and excitement for the grand opening of the restaurant.
THE GOALS
- Generate 1,000 email & sms subscribers
- Launch a viral social media contest to win 7 days of free lunch with up to 4 friends
OUR STRATEGY
We started our research by analyzing our audience who lived within a 5 mile radius of the restaurant, who were most likely to visit the restaurant regularly. We targeted potential guests who had an interest in a plant-based lifestyle, or who were looking for healthier restaurant options in the area.
Once our audience research phase was complete, we went to work creating a photo slideshow-style video ad that announced the contest to win a week of free lunch at the restaurant. It featured images of the inside of the restaurant, and some of the key offerings from the menu. The ad format worked well and a large percentage of our audience watched more than 50% of the video as a result.
The end of the campaign was a success and we doubled the metrics we set out to achieve in the beginning of the project. Sprig remains one of Colorado Spring’s most popular destinations for clean eating.
FROM THE CLIENT
“Keychain’s talent for digital marketing is undeniable. We partnered with their team again to help us launch our newest restaurant concept and they did not disappoint. Not only was our grand opening a huge success, but we now have a valuable email and text message list of local customers that we can monetize in the near future. I’m looking forward to working with them again on our next marketing campaign.”
– Mitch Yellen, CEO of Altitude Hospitality Group
THE RESULTS
+ 2,000 email & text subscribers within a 5 mile radius of the restaurant
<$2 cost per lead (CPA)
An amazing grand opening with over 800 customers showing up on day 1!
Interested in how we can help you? Schedule a complimentary 30 minute strategy session.