Apple
APPLE INC.
BIG IDEA
Selling Bulk Computer Orders, Increasing Local Awareness About Apple In Healthcare
THE CHALLENGE
Apple Computer was looking to increase their sales and influence in the healthcare industry, a market sector that has long been dominated by PC makers. We were hired to drive leads, sales and awareness through one of their national IT partners, Zones LLC.
Using content marketing, our goal was to change the perception that Macs were “too expensive” and help healthcare facility buyers realize that they actually saved $843 on average per computer in the long run, even though the upfront investment may have been larger than they were previously used to.
THE CHALLENGE
Apple Computer was looking to increase their sales and influence in the healthcare industry, a market sector that has long been dominated by PC makers. We were hired to drive leads, sales and awareness through one of their national IT partners, Zones LLC.
Using content marketing, our goal was to change the perception that Macs were “too expensive” and help healthcare facility buyers realize that they actually saved $843 on average per computer in the long run, even though the upfront investment may have been larger than they were previously used to.
THE GOALS
- Generate new sales opportunities for their regional partners
- Drive measurable awareness of Apple products
- Generate web traffic to industry-specific landing pages
OUR STRATEGY
We began the project by doing market research on healthcare IT buyers throughout the U.S. who were our target, primary prospects of the campaign.
We quickly realized that one of their biggest pain points was keeping the facility profitable while making strategic investments into technology that could increase the productivity and selling their investments to the decision makers.
By creating landing pages, banner ads, and animated videos, we communicated the key selling points of the new Mac M1 devices and laser targeted our content to our buyers across LinkedIn and specific types of websites they visited.
We utilized big data to target our prospects more effectively than what is offered to ordinary buyers on Google Ads. Using our proprietary targeting capabilities on demand side platforms (DSPs), our banner ads only reached those who were in the market for buying new devices for their healthcare facility.
CAMPAIGN ASSETS
Banner Ads
Landing Pages
Animated Videos
FROM THE CLIENT
“We generated more leads through our digital marketing program with Keychain Digital than any other marketing channel we invested in. It was extremely convenient and helpful to have one team that could produce all the elements we needed for the campaign including banner ads, landing pages, and even animated videos. The team has a fantastic ability to get inside the mind of our prospects and speak to their pain points, which made working with our company an obvious decision. We highly recommend Keychain Digital and look forward to lots of great future projects together..”
– Diana Bilyeu, Marketing Director at Zones, a National Apple Partner & Distributor
THE RESULTS
+ $1.7M in estimated lifetime client value generated
+207 total leads
+ 50 new leads from companies over $10M in annual revenue
<$20 advertising cost per lead (CPA)
Interested in how we can help you? Schedule a complimentary 30 minute strategy session.
PLATINUM PLUMBING
BIG IDEA
Attracting More Plumbing Clients & Plumbing Jobs
Increasing Local Awareness About A Plumbing Company
THE CHALLENGE
Platinum Plumbing was a relatively new plumbing company based in Tacoma, WA that had previously existed for 2 years before we started working with them.
Like many plumbing companies, they relied heavily on lead sites like Home Advisor, direct mail, and word of mouth to get more plumbing jobs.
However, the main challenge of being overly-reliant on growing their revenue through lead generation sites like Home Advisor is that they were paying for the same plumbing leads that their local competition was also paying for. As a result, they closed less than 10% of the leads that came through Home Advisor.
They knew something was not working with their marketing strategy but weren’t sure where to start. That’s when they came to us to help them drive more of their own leads and start growing their company profitably.
THE CHALLENGE
Covington Family Dental was founded in 1982 and had a solid reputation in the community for providing quality, personalized dental care. For over 20 years, their marketing strategy relied on referrals and directory marketing in places like the Yellow Pages to attract new patients who were looking for a new dentist.
The practice owner and dentist, Dr. Kyle Blair, was looking for new online marketing strategies to generate new patients and grow the practice, so he was referred to us and hasn’t looked back since! In our first two months of marketing lead generation campaigns for the practice, we generated more new monthly patients than they previously had in over 20 years.
THE GOALS
Drive more plumbing leads on the website.
Get new local plumbing jobs in target cities and zip codes.
OUR STRATEGY
We began our campaign by analyzing the website to find immediate opportunities to help more local clients find the plumbing company online.
We realized that the site needed a complete overhaul, so we started by building a brand new website for them. The old site was hard to navigate on mobile phones and the website needed more target keywords on its pages to rank higher on google for specific search terms, so we researched how local customers were searching for plumbing services online and included these terms throughout the website.
We also set up a google adwords campaign to rank at the very top of google’s search results for services they provide. Although the plumbing category is among the most expensive places to advertise on google, we outranked local corporate competitors with 10x the budget we invested into the campaign with our advanced strategies.
We guaranteed over 20 leads during the campaign with an ads budget of $2000 and delivered them within 4 weeks.
FROM THE CLIENT
“We landed the biggest plumbing job of the year after working with Keychain for only 2 weeks. We found that generating our own leads was a much better approach than buying leads from Home Advisor. Our close rate was higher and we landed more profitable plumbing jobs as a result. I highly recommend the team at Keychain for any plumbing company that is serious about getting bigger jobs and growing their client base.”
– Colton B, Owner Of Platinum Plumbing
THE RESULTS
+ 20 plumbing leads in 6 weeks
+ $12k repipe job closed from the campaign
+ Less than $150 cost per lead in a highly competitive niche, where clicks average around $150 per click!
Interested in how we can help your home services company?
Schedule a complimentary 30 minute strategy session.
RESILIENCY AT WORK 2.0
BIG IDEA
Enrolling New Students, Increasing Awareness About An Online Education Course.
THE CHALLENGE
Resiliency at Work 2.0 is a career and technical education program that helps to prepare its students with in-demand knowledge and skills for high-demand careers in STEM-related fields. Training programs range from computer-aided drafting and design to information technology.
Before they came to us, they were struggling to attract a consistent flow of student enrollments for their online program. They tried posting regularly on social media, they built a website, tried SEO, and even hosted webinars but nothing seemed to be working. Most of their previous success came through their on-campus workshops and live events, but when COVID-19 hit, they were forced to change course quickly and desperately needed an online strategy to save the program.
THE CHALLENGE
Covington Family Dental was founded in 1982 and had a solid reputation in the community for providing quality, personalized dental care. For over 20 years, their marketing strategy relied on referrals and directory marketing in places like the Yellow Pages to attract new patients who were looking for a new dentist.
The practice owner and dentist, Dr. Kyle Blair, was looking for new online marketing strategies to generate new patients and grow the practice, so he was referred to us and hasn’t looked back since! In our first two months of marketing lead generation campaigns for the practice, we generated more new monthly patients than they previously had in over 20 years.
THE GOALS
- Generate new students for the education program using search advertising campaigns, custom landing page development, and video content.
OUR STRATEGY
We began our campaign by creating a custom promo video that we used to educate our prospects about the program (see below).
We also helped them develop a “try before you buy” entry level offer for students to take the first 2 weeks of the program at no cost to decide if the total investment of $4000 was worth it to them.
Finally, we researched the volume of searches around keywords related to learning skills such as CAD, BIM through an online course. We we were shocked to find thousands of students and entry-level professionals looking to learn these skills across the world.
Using these keywords, we wrote highly successful search engine ads, linked to a custom lead form we built for our clients that helped drive a significant amount of leads and enrollments for the program.
FROM THE CLIENT
“We’ve never had as many new student leads and enrollments since we started working with the team at Keychain Digital. We are consistently amazed at how easy they are to work with, the marketing expertise they have in attracting the right types of students into our program, and the recommendations they made for our website and online presence to set us up for success in the future. Highly recommend the team at Keychain for any online education program that is looking to grow quickly.”
– Dr. Joy Vann-Hamilton, Founder Of Resiliency At Work 2.0
THE RESULTS
+ 100 student leads
+ 30 new students signed up in 2 months
+ <$20 advertising cost per lead (CPA)
+ $120,000 in total enrollment value for the program
Interested in how we can help you? Schedule a complimentary 30 minute strategy session.
COVINGTON FAMILY DENTAL
BIG IDEA
Attracting New Dental Patients, Increasing Local Awareness About A Dental Office
THE CHALLENGE
Covington Family Dental was founded in 1982 and had a solid reputation in the community for providing quality, personalized dental care. For over 20 years, their marketing strategy relied on referrals and directory marketing in places like the Yellow Pages to attract new patients who were looking for a new dentist.
The practice owner and dentist, Dr. Kyle Blair, was looking for new online marketing strategies to generate new patients and grow the practice, so he was referred to us and hasn’t looked back since! In our first two months of marketing lead generation campaigns for the practice, we generated more new monthly patients than they previously had in over 20 years.
THE CHALLENGE
Covington Family Dental was founded in 1982 and had a solid reputation in the community for providing quality, personalized dental care. For over 20 years, their marketing strategy relied on referrals and directory marketing in places like the Yellow Pages to attract new patients who were looking for a new dentist.
The practice owner and dentist, Dr. Kyle Blair, was looking for new online marketing strategies to generate new patients and grow the practice, so he was referred to us and hasn’t looked back since! In our first two months of marketing lead generation campaigns for the practice, we generated more new monthly patients than they previously had in over 20 years.
THE GOALS
- Generate new patients for the practice using search and social media campaigns
OUR STRATEGY
We began our campaign by filming a custom promo video that we used as an ad across social media and our landing page. From our previous experience, we found that new patients would feel most comfortable coming to a new dental practice if they got to meet the people who worked at the practice. In the video, we also promoted a free take-home teeth whitening kit for new patients.
After testing and refining our audience targeting for the first few months, we discovered that by targeting women who usually made healthcare decisions for the family, we generated the most leads for the lowest cost.
FROM THE CLIENT
“We’ve been able to generate some pretty serious leads with the help of the team at Keychain. They helped us generate more new patients in the first two months using their services than we had in any previous months before working with them. We’re going to continue using their services and look forward to more growth in the future.”
– Kyle Blair DDS, Of Covington Family Dental
THE RESULTS
+ $250,000 in lifetime patient value generated
+ 200 new patients signed up in 17 months
<$20 advertising cost per lead (CPA)
Interested in how we can help you? Schedule a complimentary 30 minute strategy session.
NORTH FLORIDA MEDICAL CENTER
BIG IDEA
Attracting New Chiropractic Patients, Attracting New Personal Injury Patients, Increasing Local Awareness About A Pain Management Center
THE CHALLENGE
North Florida Medical Center was known as a one-stop solution for pain management, offering chiropractic care, physical therapy, massage therapy under one roof.
They were interested in working with us to generate a consistent stream of chiropractic patients and high-value personal injury cases and we delivered qualified leads right away using our marketing funnel.
THE CHALLENGE
North Florida Medical Center was known as a one-stop solution for pain management, offering chiropractic care, physical therapy, massage therapy under one roof.
They were interested in working with us to generate a consistent stream of chiropractic patients and high-value personal injury cases and we delivered qualified leads right away using our marketing funnel.
THE GOALS
Generate new patients for the practice using search and social media campaigns
OUR STRATEGY
This client already had a few videos on file from being on the news and on their website, so we quickly repurposed them into a 1 minute format that would work well for social media and build the value of the practice.
From our previous experience, we found that new patients would feel most comfortable coming to a new practice if they got to meet the people who worked at the practice.
In the video, we also promoted a free massage for those involved in a recent car accident, and a $35 introductory special for new chiropractic patients.After running our campaign for 3 months, we generated Chiropractic patient leads for less than $20 each and Personal Injury leads for less than $50 each
FROM THE CLIENT
THE RESULTS
+ $50,000 in lifetime Chiropractic patient value generated
+ $30,000 in personal injury patient value generated
+ 300 new Chiropractic patient leads
<$20 advertising cost per lead (CPA) for Chiropractic patients
<$50 advertising cost per lead (CPA) for personal injury cases.
Interested in how we can help you? Schedule a complimentary 30 minute strategy session.