AROMA HOUSEWARES
BIG IDEA
Driving Retail Sales, Custom Video Production, Launching A New Product
THE CHALLENGE
Aroma Housewares is a 40-year-old cookware and small kitchen appliance manufacturing company that is most famous for their line of rice cookers. They were looking for a new marketing partner that could help them produce online content for their website and social media platforms. They were also planning the launch of a new product line of convection multicookers and needed ideas to help promote the new SKUs.
THE CHALLENGE
Aroma Housewares is a 40-year-old cookware and small kitchen appliance manufacturing company that is most famous for their line of rice cookers. They were looking for a new marketing partner that could help them produce online content for their website and social media platforms. They were also planning the launch of a new product line of convection multicookers and needed ideas to help promote the new SKUs.
THE GOALS
- Produce an engaging promo video to promote the multicooker product line
- Drive an increase in coupon redemptions to increase sales
- Increase awareness of the brand through video advertising
OUR STRATEGY
We began storyboarding our promo video to highlight the benefits of the product while selecting colorful & tasty recipes that our viewing audience would be interested in cooking at home. With valuable input from the client and a short deadline, we moved forward with an approved video production concept and successfully turned it around within 10 days.
After the video was completed, we were tasked with designing a marketing strategy that would encourage consumers to purchase their new multicookers at various local retailers. Using data from their existing email list, we created a “lookalike” Facebook & Instagram audience of potential customers who lived near their retailers who were most likely to buy the product. Once we had our targeting in place, we ran our video as an ad and pointed viewers towards a page where they could redeem a $25 off coupon.
After our 6 week campaign was completed, we generated an increase of more than $25,000 in new retail sales.
FROM THE CLIENT
“We put Keychain under an extremely tight deadline to finish the project and they over delivered on what was promised. Not only did we receive a fantastic video asset that we featured on the front page of our website, but their marketing strategy helped us generate a significant amount of retail sales. Needless to say, we are very happy with their results.”
– Venus P., Marketing Director Of Aroma Housewares
THE RESULTS
- + $25,000 in retail sales generated
- + 50,000 video views
- + $38 advertising cost per purchase (CPA)
- + 6,273 new mailing list subscribers
Interested in how we can help you? Schedule a complimentary 30 minute strategy session.