COVINGTON FAMILY DENTAL
BIG IDEA
Attracting New Dental Patients, Increasing Local Awareness About A Dental Office
THE CHALLENGE
Covington Family Dental was founded in 1982 and had a solid reputation in the community for providing quality, personalized dental care. For over 20 years, their marketing strategy relied on referrals and directory marketing in places like the Yellow Pages to attract new patients who were looking for a new dentist.
The practice owner and dentist, Dr. Kyle Blair, was looking for new online marketing strategies to generate new patients and grow the practice, so he was referred to us and hasn’t looked back since! In our first two months of marketing lead generation campaigns for the practice, we generated more new monthly patients than they previously had in over 20 years.
THE CHALLENGE
Covington Family Dental was founded in 1982 and had a solid reputation in the community for providing quality, personalized dental care. For over 20 years, their marketing strategy relied on referrals and directory marketing in places like the Yellow Pages to attract new patients who were looking for a new dentist.
The practice owner and dentist, Dr. Kyle Blair, was looking for new online marketing strategies to generate new patients and grow the practice, so he was referred to us and hasn’t looked back since! In our first two months of marketing lead generation campaigns for the practice, we generated more new monthly patients than they previously had in over 20 years.
THE GOALS
- Generate new patients for the practice using search and social media campaigns
OUR STRATEGY
We began our campaign by filming a custom promo video that we used as an ad across social media and our landing page. From our previous experience, we found that new patients would feel most comfortable coming to a new dental practice if they got to meet the people who worked at the practice. In the video, we also promoted a free take-home teeth whitening kit for new patients.
After testing and refining our audience targeting for the first few months, we discovered that by targeting women who usually made healthcare decisions for the family, we generated the most leads for the lowest cost.
FROM THE CLIENT
“We’ve been able to generate some pretty serious leads with the help of the team at Keychain. They helped us generate more new patients in the first two months using their services than we had in any previous months before working with them. We’re going to continue using their services and look forward to more growth in the future.”
– Kyle Blair DDS, Of Covington Family Dental
THE RESULTS
+ $250,000 in lifetime patient value generated
+ 200 new patients signed up in 17 months
<$20 advertising cost per lead (CPA)
Interested in how we can help you? Schedule a complimentary 30 minute strategy session.