NORTH FLORIDA MEDICAL CENTER
BIG IDEA
Attracting New Chiropractic Patients, Attracting New Personal Injury Patients, Increasing Local Awareness About A Pain Management Center
THE CHALLENGE
North Florida Medical Center was known as a one-stop solution for pain management, offering chiropractic care, physical therapy, massage therapy under one roof.
They were interested in working with us to generate a consistent stream of chiropractic patients and high-value personal injury cases and we delivered qualified leads right away using our marketing funnel.
THE CHALLENGE
North Florida Medical Center was known as a one-stop solution for pain management, offering chiropractic care, physical therapy, massage therapy under one roof.
They were interested in working with us to generate a consistent stream of chiropractic patients and high-value personal injury cases and we delivered qualified leads right away using our marketing funnel.
THE GOALS
Generate new patients for the practice using search and social media campaigns
OUR STRATEGY
This client already had a few videos on file from being on the news and on their website, so we quickly repurposed them into a 1 minute format that would work well for social media and build the value of the practice.
From our previous experience, we found that new patients would feel most comfortable coming to a new practice if they got to meet the people who worked at the practice.
In the video, we also promoted a free massage for those involved in a recent car accident, and a $35 introductory special for new chiropractic patients.After running our campaign for 3 months, we generated Chiropractic patient leads for less than $20 each and Personal Injury leads for less than $50 each
FROM THE CLIENT
THE RESULTS
+ $50,000 in lifetime Chiropractic patient value generated
+ $30,000 in personal injury patient value generated
+ 300 new Chiropractic patient leads
<$20 advertising cost per lead (CPA) for Chiropractic patients
<$50 advertising cost per lead (CPA) for personal injury cases.
Interested in how we can help you? Schedule a complimentary 30 minute strategy session.