Digital Marketing | Platinum Plumbing

PLATINUM PLUMBING

BIG IDEA

Attracting More Plumbing Clients & Plumbing Jobs

Increasing Local Awareness About A Plumbing Company

THE CHALLENGE

Platinum Plumbing was a relatively new plumbing company based in Tacoma, WA that had previously existed for 2 years before we started working with them.

Like many plumbing companies, they relied heavily on lead sites like Home Advisor, direct mail, and word of mouth to get more plumbing jobs.

However, the main challenge of being overly-reliant on growing their revenue through lead generation sites like Home Advisor is that they were paying for the same plumbing leads that their local competition was also paying for. As a result, they closed less than 10% of the leads that came through Home Advisor.

They knew something was not working with their marketing strategy but weren’t sure where to start. That’s when they came to us to help them drive more of their own leads and start growing their company profitably.

THE CHALLENGE

Covington Family Dental was founded in 1982 and had a solid reputation in the community for providing quality, personalized dental care. For over 20 years, their marketing strategy relied on referrals and directory marketing in places like the Yellow Pages to attract new patients who were looking for a new dentist.

The practice owner and dentist, Dr. Kyle Blair, was looking for new online marketing strategies to generate new patients and grow the practice, so he was referred to us and hasn’t looked back since! In our first two months of marketing lead generation campaigns for the practice, we generated more new monthly patients than they previously had in over 20 years.

THE GOALS

Drive more plumbing leads on the website.

Get new local plumbing jobs in target cities and zip codes.

OUR STRATEGY

We began our campaign by analyzing the website to find immediate opportunities to help more local clients find the plumbing company online.

We realized that the site needed a complete overhaul, so we started by building a brand new website for them. The old site was hard to navigate on mobile phones and the website needed more target keywords on its pages to rank higher on google for specific search terms, so we researched how local customers were searching for plumbing services online and included these terms throughout the website.

We also set up a google adwords campaign to rank at the very top of google’s search results for services they provide. Although the plumbing category is among the most expensive places to advertise on google, we outranked local corporate competitors with 10x the budget we invested into the campaign with our advanced strategies.

We guaranteed over 20 leads during the campaign with an ads budget of $2000 and delivered them within 4 weeks.

FROM THE CLIENT

“We landed the biggest plumbing job of the year after working with Keychain for only 2 weeks. We found that generating our own leads was a much better approach than buying leads from Home Advisor. Our close rate was higher and we landed more profitable plumbing jobs as a result. I highly recommend the team at Keychain for any plumbing company that is serious about getting bigger jobs and growing their client base.”

– Colton B, Owner Of Platinum Plumbing