RESILIENCY AT WORK 2.0
BIG IDEA
Enrolling New Students, Increasing Awareness About An Online Education Course.
THE CHALLENGE
Resiliency at Work 2.0 is a career and technical education program that helps to prepare its students with in-demand knowledge and skills for high-demand careers in STEM-related fields. Training programs range from computer-aided drafting and design to information technology.
Before they came to us, they were struggling to attract a consistent flow of student enrollments for their online program. They tried posting regularly on social media, they built a website, tried SEO, and even hosted webinars but nothing seemed to be working. Most of their previous success came through their on-campus workshops and live events, but when COVID-19 hit, they were forced to change course quickly and desperately needed an online strategy to save the program.
THE CHALLENGE
Covington Family Dental was founded in 1982 and had a solid reputation in the community for providing quality, personalized dental care. For over 20 years, their marketing strategy relied on referrals and directory marketing in places like the Yellow Pages to attract new patients who were looking for a new dentist.
The practice owner and dentist, Dr. Kyle Blair, was looking for new online marketing strategies to generate new patients and grow the practice, so he was referred to us and hasn’t looked back since! In our first two months of marketing lead generation campaigns for the practice, we generated more new monthly patients than they previously had in over 20 years.
THE GOALS
- Generate new students for the education program using search advertising campaigns, custom landing page development, and video content.
OUR STRATEGY
We began our campaign by creating a custom promo video that we used to educate our prospects about the program (see below).
We also helped them develop a “try before you buy” entry level offer for students to take the first 2 weeks of the program at no cost to decide if the total investment of $4000 was worth it to them.
Finally, we researched the volume of searches around keywords related to learning skills such as CAD, BIM through an online course. We we were shocked to find thousands of students and entry-level professionals looking to learn these skills across the world.
Using these keywords, we wrote highly successful search engine ads, linked to a custom lead form we built for our clients that helped drive a significant amount of leads and enrollments for the program.
FROM THE CLIENT
“We’ve never had as many new student leads and enrollments since we started working with the team at Keychain Digital. We are consistently amazed at how easy they are to work with, the marketing expertise they have in attracting the right types of students into our program, and the recommendations they made for our website and online presence to set us up for success in the future. Highly recommend the team at Keychain for any online education program that is looking to grow quickly.”
– Dr. Joy Vann-Hamilton, Founder Of Resiliency At Work 2.0
THE RESULTS
+ 100 student leads
+ 30 new students signed up in 2 months
+ <$20 advertising cost per lead (CPA)
+ $120,000 in total enrollment value for the program
Interested in how we can help you? Schedule a complimentary 30 minute strategy session.