Before we started working together, it was important for us to understand the brand and Stonefire’s key differentiators over competing restaurants in the area. This helped us frame our approach to creating content and conversation strategy on social media. The restaurant’s fast casual concept was grounded in family recipes, with a special emphasis on their signature salads featuring homemade dressings, their slow roasted BBQ options, and famous desserts including carrot cake and cheesecake.

We then built our content strategy around telling a brand story that families would relate to. By speaking directly to our target market’s needs, lifestyle, and interests, our engagement and audience growth metrics skyrocketed. Through custom photoshoots, videoshoots, and blog content shared to social media, our audience not only got to better understand the loving care that went into the menu, but they also got to meet the people behind the brand. Through an effective social media strategy, we helped contribute to making the restaurant a fun, interesting, and approachable place to dine with family and friends.